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by THE BERGSTROM GROUP on April 24, 2013
According to L2’s report on fashion brands’ digital performance in China last year, independent B2C has increased its share from 6% in 2011 to 22% in 2012 in online apparel spend. Despite the growth however, not one brand from L2's study earned the “genius” rank yet, indicating a slow execution across the board in digital performance (site, social media, mobile, and digital marketing).
by THE BERGSTROM GROUP on April 23, 2013
Restaurants in China are finding more creative approaches to enhance diners’ in-store experience, including launching menus that look like magazines and smart phone apps.
by THE BERGSTROM GROUP on April 15, 2013
We have been interested in the premiumization of every day FMCG for a long time (check out our report on the topic) and Crest’s 3D-LUXE toothpaste recently caught our eye as a poignant example of this trend.
by THE BERGSTROM GROUP on April 1, 2013
Starbucks’ first gourmet experience store was opened recently at Beijing's Oriental Plaza.
by THE BERGSTROM GROUP on March 11, 2013
Convenience store brand 7-11 recently launched a promotion for their so-called “affordable luxury” coffee. Customers get a second cup of coffee for only 1 RMB if they provide name cards.
by THE BERGSTROM GROUP on March 11, 2013
General Mills attempted to catch a piece of Gangnam Style fever with a recent offering from Bugles. In keeping with the Korean theme, the flavor of the chips is kimchi.
The Bergstrom Group is an insights consultancy with a passion for telling the story of new China.
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