by THE BERGSTROM GROUP on April 24, 2013
According to L2’s report on fashion brands’ digital performance in China last year, independent B2C has increased its share from 6% in 2011 to 22% in 2012 in online apparel spend. Despite the growth however, not one brand from L2's study earned the “genius” rank yet, indicating a slow execution across the board in digital performance (site, social media, mobile, and digital marketing).
by THE BERGSTROM GROUP on April 15, 2013
We have been interested in the premiumization of every day FMCG for a long time (check out our report on the topic) and Crest’s 3D-LUXE toothpaste recently caught our eye as a poignant example of this trend.
The Bergstrom Group is an insights consultancy with a passion for telling the story of new China.
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