We have been able to encapsulate on point priorities and mark fluctuations during this time. In 2008, youth were risk takers, eager and willing to travel and branch out to discover new brands. In 2010, consumers had already moved on from retail tourists to efficiency enthusiasts. No longer willing to travel, youth looked for convenient, tried and true options.
Cheer, 21, f, college student major in new media
This semester my style is more refreshing (or qingxin) in design and color than it was last year.
As fall fashion season is upon us, we asked three of our trendspotters to give us their opinions on what will be hot for young men and women in China. Overall, these “chao” (潮 meaning trendy) youth agree that safe colors will be "out." See more of their predictions for men and women below:
Zhou Wei, 26, m, Taobao menswear shop owner, Shanghai (via Nantong)
For guys just graduating, I suggest simple and clean-cut outfits that fit well to graduate from the more sporty looks they had in school. I select products for my store based on fashion information I absorb from magazines, Weibo and fashion shows worldwide. 60% of my customers come to the store without knowing what to buy or what is suitable for them so learning more also helps me guide my customers’ tastes. – Zhou Wei