Mary Bergstrom is founder of The Bergstrom Group, an insights consultancy helping brands understand and connect with Chinese consumers. Her book, All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth is available online and in select book sellers in the US, Europe, and Asia.
Her innovative approach to marrying insights to action has gained international attention and she has been featured in a variety of media including Brandweek, NPR, Women’s Wear Daily, Wall Street Journal’s Marketwatch, AdAge and American Public Radio. She has presented consumer insights courses to executives groups including LVMH, Omnicom Group, The Research Board, and the American Chamber of Commerce.
Before coming to China, Mary spent her career in the United States as a marketer, developing brand communications and marketing programs in a range of industries from entertainment to fashion to software. Mary holds a B.A. in International Relations and another in Languages from Mills College in Oakland, California. She also holds a certificate in Fashion Design from The Fashion Institute of Design and Merchandising in Los Angeles, California.
Recent articles by Mary Bergstrom:
ESOMAR: Consumer Pioneers: Understanding The Real Legacy of Chinese Youth
American Chamber of Commerce: Inventing a New Normal
China Economic Review: Consumer watchdogs bite back
Publishing Perspectives: Shan Zhai: How Imitation Fuels Innovation in China
CNBC: Chinese Culture and Generation Gap: What the West Is Missing
WARC: Admap China Supplement: China's new gender economy (page 20-21)
China Media 360: 中国青年研究
Ypulse: What’s In a Decade?: Understanding How Youth Are Segmented in China
Ad Age China: Ten Trends Driving Sales in China’s Retail Industry